What is the number one driver for personal development? Why do people wake up and consistently give effort toward bettering themselves every day? The answer is curiosity. Curiosity is a powerful motivator that drives people to seek knowledge, explore new ideas, and take risks.

When we're curious, we're motivated to ask questions, explore new possibilities, and take action. We're driven to lean into the "what if" of life and be curious about the outcome. "What if I ran that race?" "What if I trained for that bodybuilding show?" "What if I started my own business?" or "What if I asked that girl out on a date?" These questions spark our imagination and inspire us to take action.

Imagine if curiosity was the only thing pulling you up the mountain, the only thing that kept you moving when the going got tough, or when you felt like you couldn't make it through another day. Your curiosity is what drives you, and your ability to stay curious and to act on that curiosity will determine much of your life.

But how do we fuel our curiosity and keep it burning? Here are some ways to keep your curiosity alive and well:

• Remove Complacency: Complacency could quite literally kill you. If you want to live your life to its fullest potential, don’t be complacent. Be ready to grow and become better every single day and never settle for your current reality. Always wonder what you could be beyond your current capacity.
• Prioritize Knowledge: The more you know, the more questions you’ll want to ask, the more questions you ask, the more answers you’ll get. Knowledge compounds.
• Don't Stop at "What If": “What if” will never get you “What did.” Life at its fullest potential is had at the other end of “What if.”
• Embrace Failure: Accepting and pursuing curiosity will inevitably result in failure. Embracing failure means being willing to fail and still being ready to try again.

Curiosity is the foundation of personal growth and development. By consistently seeking knowledge and being willing to explore the unknown, we can unlock our greatest potential. Whether it's removing complacency, prioritizing knowledge, taking action, asking questions, or embracing failure, there are countless ways to fuel our curiosity and keep it burning. Remember, curiosity is a powerful force that can help us continue growing and learning throughout our lives.