“Lightning never strikes twice…”

That’s what they say. But while it’s rare, it’s not impossible. The same goes for chasing dreams. It may seem unlikely—but that doesn’t mean it can’t happen.

This collection was built for the ones who keep showing up. For those who keep swinging, even when the odds say they shouldn’t.

Because here’s the truth:
The odds don’t define you. Circumstances don’t either. What does—is the decision to keep going. Every effort, every failure, every try—it all adds up.

You might throw a hundred ideas at the wall and watch them fall. But quit before the 101st, and you’ll never know what could’ve been. Momentum is built in the moments no one sees—in the trying, the adjusting, the quiet persistence.

Limiting beliefs will try to convince you that success is reserved for the chosen few. That failure is final. But those voices are liars.

You don’t need perfection—you need persistence.
The courage to pivot.
The humility to stay grounded.
The strength to keep pressing forward.

Beat the Odds isn’t just a name. It’s a mindset. A reminder that even when the odds are low, overcoming them is always within reach.

Keep going. You’re closer than you think.

- Ryan Husband

Founder, LRX